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INVESTMENT RESEARCH

We start with a question.
Not a prediction.

Can a simple investing idea stand up to evidence? We study it, test the rules and explain what the data can — and cannot — tell us.

Explore the questions
01Ask a question

What might affect the way stocks perform?

02Test the idea

Apply defined rules to historical information.

03Explain the evidence

Show findings only when the method and limitations are clear.

QUESTIONS WORTH TESTING

What are we investigating?

Some investing ideas sound sensible. We want to know what evidence supports them — and what remains uncertain.

COMPANY GROWTH · HISTORICAL STUDY

Do companies that grow their assets more slowly perform better?

Explore an actual research question, the approach taken and why its investment results are not published yet.

Read the study
SELECTION RULES

What happens when stocks are selected using simple rules?

A consistent rule is testable. That does not mean the outcome is guaranteed.

EARNINGS & PRICE

Can a company's earnings help us understand its share price?

Reliable comparisons depend on which information was known at the time.

Research results are not published yet.

These are research topics, not investment recommendations or verified findings. Detailed results will appear here only after the underlying methods and limitations have been reviewed.